This policy (together with our Website Terms of Use, our Consumer Terms and Conditions, and any other documents referred to in them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. By visiting whiteboomerang.com (the “Website”) or submitting information to us, you are accepting and consenting to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you must not use the Website or submit information to us through or in connection with the Website or otherwise.
For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is White Boomerang Limited with ICO registration reference ZA036502.
Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information we may collect from you
We may collect and process the following data about you:
Information you give us
You may give us information about you by filling in forms on our Website or by corresponding with us by phone, email or otherwise. This includes information you provide when you use our Website, register a (verified) account with us, place an order on our Website, or report a problem with our Website. The information you give us may include your name, email address, phone number and credit card information.
Information we collect about you
With regard to each of your visits to our Website we may automatically collect:
- technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time); page response times, download errors, length of visits, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page, and any phone number used to call our customer service number.
Information we receive from other sources
We may receive information about you if you use any other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Website. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies) and may receive information about you from them.
2. Cookies
Our Website uses technically necessary cookies that are essential for the Website to function properly. These cookies enable core functionality such as security, account access, and social login features. These cookies do not collect information that could be used for marketing purposes and do not track your browsing activity across other websites. We do not use any marketing, analytics, or tracking cookies on our Website.
Because technically necessary cookies are essential for the Website to operate, they do not require your consent. However, you can block or delete these cookies through your browser settings, though this may affect your ability to use certain features of our Website.
3. Uses made of the information
We use information held about you in the following ways.
Information you give to us
- to carry out our obligations arising from any contracts entered into between you and us, and to provide you with the information, products and services that you request from us;
- to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
- to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the registration form on which we collect your data;
- to notify you about changes to our service;
- to ensure that content from our Website is presented in the most effective manner for you and for your computer.
Information we collect about you
- to administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our service, when you choose to do so;
- as part of our efforts to keep our Website safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
- to make suggestions and recommendations to you and other users of our Website about goods or services that may interest you or them.
Information we receive from other sources
We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
4. Disclosure of your information
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
- Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you.
- Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
- Analytics and search engine providers that assist us in the improvement and optimisation of our Website.
We may share your information with selected third parties including:
- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
- If White Boomerang Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms of Use, our Consumer Terms and Conditions and other agreements; or to protect the rights, property, or safety of White Boomerang, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
5. Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
All information you provide to us is stored on secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
6. Your rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have several important rights regarding your personal data.
You have the right to request a copy of the personal data we hold about you. You also have the right to request that we correct any inaccurate or incomplete personal data.
You have the right to request that we delete your personal data in certain circumstances, including where the personal data is no longer necessary for the purposes for which it was collected, where you withdraw your consent, where you object to the processing and there are no overriding legitimate grounds for us to continue, where the personal data has been unlawfully processed, or where we have a legal obligation to erase it.
You also have the right to request that we restrict how we process your personal data in certain circumstances, and the right to receive your personal data in a structured, commonly used and machine-readable format so you can transfer it to another service provider.
You have the right to object to our processing of your personal data, including for direct marketing purposes. We will usually inform you before collecting your data if we intend to use it for marketing purposes or share it with third parties for marketing. You can prevent such processing by checking certain boxes on the forms we use to collect your data.
You can exercise any of these rights at any time by contacting us at support@whiteboomerang.com. We will respond to your request within one month of receipt, though this may be extended by a further two months where requests are complex or numerous. We will not charge a fee for processing your request unless it is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act on the request.
If you are not satisfied with how we have handled your personal data or any request you have made, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO at ico.org.uk or by calling 0303 123 1113.
Our Website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
7. Changes to our Privacy Policy
Any changes we may make to our Privacy Policy in the future will be posted on our Website and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.
8. Contact
Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to support@whiteboomerang.com.